Haas Door Announces Extensive Expansion of American Tradition™ Series

Every May, Home Improvement Month gives homeowners a nudge to step back and think about the projects that would make the biggest difference — the upgrades that have been sitting on the list a little too long. If you’re not sure where to start this spring, we’d make the case for your garage door. It’s the largest moving part of your home, one of the most visible features of your exterior, and — depending on what door you have — either a significant vulnerability or a serious asset. Here’s why upgrading to a new Haas Door this spring is one of the smartest home improvement decisions you can make.

May is Garage Door Safety Month — and this year, we want to talk about something that goes beyond maintenance routines and auto-reverse sensors. We want to talk about what your wind rated garage door is actually built to withstand during severe weather.

The International Door Association Expo is always one of our favorite events to attend — and the 2026 show did not disappoint. From an interactive training room to a buzzing show floor, it was a great few days connecting with dealers, sharing what’s new at Haas Door and talking about the topics that matter most to our industry.  If you weren’t able to make it out this year, here’s a look at everything that went on.

Wood-grain aesthetics have been one of the most consistent design requests we hear from homeowners, which is why we’re excited to introduce our new Plank style options, now available across the 600, 700 and 2000 Series for both residential and commercial options. Whether you’re drawn to the warm richness of walnut, the classic character of oak, the brighter feel of cedar, or something in between, our Plank offerings bring a fresh, modern sensibility to the garage door without sacrificing the quality Haas Door is known for.

The International Builders’ Show was the perfect place to launch some exciting new products and host a really energizing event with our partners at FLASH . Here’s a quick look at what we brought to the show.

Energy efficiency is often discussed in terms of windows, insulation and HVAC systems. But one of the largest and most frequently used openings in a home is often overlooked: the garage door. Because the garage connects directly to the living space in many homes, the performance of the garage door affects more than just curb appeal. It plays a meaningful role in comfort, efficiency and long-term home performance. That’s why the way a garage door is built matters. 

At Haas Door, we’re always looking for ways to make our products even better. That’s why we’re thrilled to announce the next evolution of one of our most popular product lines — the American Tradition™ Series, now available with the strength, style, and performance of aluminum construction.  By incorporating the natural benefits of our 5200 Series aluminum garage doors into the American Tradition™ line, we’ve created a collection that blends handcrafted beauty with high-performance materials. The result? A door that’s as durable and efficient as it is timeless.

Stay Warm, Save Energy: Why Your Garage Door Matters More Than You Think

Garage doors do more than secure your home or business – they’re a statement piece. At Haas Door, we’re always looking for ways to bring fresh design choices that combine beauty, functionality, and lasting quality. That’s why we’re excited to have recently introduced three stunning new textured glass options: Reed, Rain and Arctic .