Haas Door Introduces New Wood Grain Options
Haas Door • June 19, 2017
Responding to growing industry demand for more wood grain patterns, Haas Door, manufacturer of premium steel and aluminum residential and commercial garage doors, has added two new uni-directional wood grain patterns to its expansive product line: English Oak and American Walnut.
"These two new colors enhance the ability for homeowners to select a wood grain pattern that perfectly complements their home exterior," says Jeffrey Nofziger, president of Haas Door. "The English Oak color is entirely new for us and resembles a neutral brown that works exceptionally well with a variety of home exteriors, including brick, stone and a selection of sidings.
"American Walnut has previously been very well received in our bi-directional pattern and we believe it will be very well received as a uni-directional pattern offering. Both American Walnut and English Oak are now available in our American Tradition, 2000 Series, 700 Series and 600 Series.
Additional uni-directional wood grain colors offered by Haas Door include Smooth Oak, Smooth Cherry, Embossed Ash and Embossed Mahogany. Crafted from 26-gauge, galvanized steel, the wood grain patterns on Haas doors are baked on to give the appearance of real wood.
For those wishing a bi-directional woodgrain, Haas Door has expanded its product offering by offering American Walnut in standard & ranch panels. This allows people to select American Walnut bi-directional options with all panels in the 2000 Series, 700 Series and 600 Series.
What's New at Haas Door?
Energy efficiency is often discussed in terms of windows, insulation and HVAC systems. But one of the largest and most frequently used openings in a home is often overlooked: the garage door. Because the garage connects directly to the living space in many homes, the performance of the garage door affects more than just curb appeal. It plays a meaningful role in comfort, efficiency and long-term home performance. That’s why the way a garage door is built matters.
At Haas Door, we’re always looking for ways to make our products even better. That’s why we’re thrilled to announce the next evolution of one of our most popular product lines — the American Tradition™ Series, now available with the strength, style, and performance of aluminum construction. By incorporating the natural benefits of our 5200 Series aluminum garage doors into the American Tradition™ line, we’ve created a collection that blends handcrafted beauty with high-performance materials. The result? A door that’s as durable and efficient as it is timeless.
Stay Warm, Save Energy: Why Your Garage Door Matters More Than You Think
Garage doors do more than secure your home or business – they’re a statement piece. At Haas Door, we’re always looking for ways to bring fresh design choices that combine beauty, functionality, and lasting quality. That’s why we’re excited to have recently introduced three stunning new textured glass options: Reed, Rain and Arctic .
Did you know your garage door can account for up to 30% of your home’s front-facing exterior? That means one simple upgrade could be the biggest difference-maker when it comes to your home's curb appeal. August is National Curb Appeal Month , and there’s no better time to reimagine your home's first impression — starting with a beautiful, high-quality garage door from Haas Door.
As hurricane season ramps up, homeowners across the Gulf Coast, Atlantic states and beyond are checking emergency kits, trimming trees and securing loose outdoor items. But one of the most important — and most overlooked — steps in hurricane prep starts with your garage. At Haas Door, we know that your garage door isn’t just about curb appeal. It’s a vital barrier that protects your home from wind, water and debris. And in high-wind events like hurricanes, it can be a first line of defense in protecting your home. Why Your Garage Door Matters in a Storm A compromised garage door can cause catastrophic damage. According to FEMA, garage door failure is one of the leading causes of structural damage during hurricanes. Once the door is breached, wind pressure can build inside your home, lifting the roof and blowing out walls.
Celebrating Technicians on Super Tech Day At Haas Door, we’re proud of the precision and care that goes into every product we engineer. We sweat the details so our doors meet the highest standards of performance, durability and beauty. But as any good company knows, no product, no matter how well-made, reaches its full potential without the hands and minds of the people who bring it to life out in the world. That’s why Super Tech Day means so much to us. It’s a welcome reminder each year that garage door technicians are the linchpins of our industry. They’re the bridge between factory floor and final installation on a happy customer’s home. They’re the people who make sure our work works. And today, we want to shine the spotlight on them.
Garage Door Myths: What Every Homeowner Should Know Did you know that the largest moving object in your house is your garage door? May is Garage Door Safety Month — a timely reminder to ensure your garage door is working safely and reliably. Unfortunately, many homeowners hold misconceptions about garage door safety and maintenance, potentially putting themselves, their family, and their property at unnecessary risk. Haas Door and our network of professional garage door dealers around the country believe it's important to clear up these myths, helping you make informed decisions and maintain the peace of mind you and your family deserve. Myth #1: "My Garage Door Looks Fine. It Doesn't Need Maintenance." Appearances can be deceiving. A garage door might seem functional at first glance, but underlying problems, such as worn-out parts, frayed cables, and unbalanced spring systems, may be present. Overlooking these issues can lead to sudden malfunctions, which pose a risk to you and your family. Regular inspections can prevent these hidden hazards and ensure your door operates safely and smoothly.
At Haas Door, we’re always expanding our product lines, introducing fresh styles and bringing customers the latest in garage door design and durability. Over the past several months, we’ve unveiled a few exciting new additions to our lineup – if you missed any of our recent announcements, here’s a quick recap of what’s new. Expanding the 2400 Series with Espresso Our popular 2400 Series got a bold new addition with the Espresso color option – a deep, rich tone that adds warmth and modern sophistication to any home or business. This new shade brings versatility to our already durable and energy-efficient 2400 Series, making it easier than ever for customers to match their garage doors to their aesthetic vision.
In today’s digital world, customers expect seamless, intuitive tools that make their purchasing journey easier. That’s exactly what HaasCreate delivers—a powerful, user-friendly design platform that connects consumers with dealers while simplifying the garage door selection and quoting process. Haas Door has taken a major step forward with HaasCreate, improving how homeowners and business owners visualize their ideal garage doors. This tool ensures that consumer selections are accurately reviewed, quoted and customized by a professional, eliminating guesswork for a smoother experience. What’s New with HaasCreate? HaasCreate guides consumers through their options and seamlessly integrates with HaasWorx , Haas Door’s professional quoting and ordering system. The tool now offers: Selection-driven interface - Instead of a model-driven approach, users are guided through the best options based on their needs. Expanded product catalog - Commercial sizes and products are now available. Direct integration with HaasWorx - Projects flow seamlessly into the professional dealer platform when submitted, ensuring consumer choices are accurately captured. Request to quote feature - Consumers can submit detailed project specifications to the dealer for quick and accurate quoting.
